Work from home for google ads quality rater

Author: jonart Date: 04.06.2017

Since at leastGoogle has been using a large, worldwide focus group to help review its search results and the quality of the web pages that rank well in its algorithm. The people in this program are called Quality Raters and, as you can imagine, the work they do is important to search marketers everywhere.

See our posts in March and October Webmasters have also noticed unique quality rater referral stringsindicating when one of the evaluators had visited a website. Below, we talk about the hiring process, what Quality Raters look for when they examine websites, details of the different evaluation tasks they do and much more.

work from home for google ads quality rater

I first started with Lionbridge in May of I was looking for work because my then current employer had told me I was taking a pay cut, so I needed a way to add income.

I began searching all the normal places for job listings and came across one on Craigslist for a Quality Rater. It sounded cool, so I sent them my resume and they got back to me the next day saying they were excited to have me and if I could just pass a few simple tests I would be hired.

That was the easy part. So, you knew it was Google-related. One thing I think the SEO community is missing is that this program has nothing to do with SEO or rankings. What this program does is help Google refine their algorithm. For example, the Side-by-Side tasks show the results as they are next to the results with the new algorithm change in them. I had six days to complete both parts of the test, with the second part opening after I passed the first test. The tests turned out to be a question, essay-response theoretical test that asked questions based on a PDF they had sent me.

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Only after having passed that test did I get to take the practical exam, which had more than questions. This test had actual results that I had to rate. Ideally, these represented the actual tasks that I would receive as a rater. It would then be up to me to visit the page — something that I want to stress, because blogs out there have been saying that a rater can rate the page without visiting it — decide if it fits the query and then assign a rating.

It really is up to the rater, but the correct answer here is Useful because of the spelling. Do you have any direct contact with anyone at Google, or do you only communicate with Lionbridge? After I got hired there was a weekly, two-hour webinar along with training modules to complete.

It was very intense training. During the first four weeks, I was required to comment on every rating I gave. These comments were then reviewed and commented on, giving me feedback on my ratings.

I got this the moment I got hired.

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It basically is just a list of tasks we perform along with examples of how to rate them. While we are on the subject of guidelines, one thing that really impressed me was how they have more than one rater looking at a site. In one of the recent articles about the Quality Raters, it says you can only work for a year and then you have to wait three months before you can re-apply.

I schedule my own hours; as long as I get at least 10 but no more than 20, I stay on pretty good terms with them. They are very strict, but allow you to make up hours that you missed.

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So, if I only did four hours the first week, I could make up the hours by doing 16 hours the next week. They also tend to be really strict about their productivity goals. There is a certain number of tasks that I must complete every minute, depending on the task type.

If I fall short of those goals, I am put on probation, during which I can not work. It seems to me that in a lot of cases, rating search results is pretty subjective. They track how many returned results you have, how long it takes you to take care of a troubled rating, etc. While the how the balance sheet income statement and cash flow statement are interrelated is up to me, it has to be similar to what other raters have said.

So, they track quality based on staying within the time period for rating tasks and the number of tasks you have returned to you.

work from home for google ads quality rater

It means that there has been a disagreement on the rating and stock market vs silver chart have to go back in and come to an agreement with the other raters. So, the rating of search results is a group project. Is it difficult to how the balance sheet income statement and cash flow statement are interrelated to agreement?

However, after enough exchanges, they have a moderator come in and choose which rating matches it best. This moderator looks at our comments and makes a decision off of that. Most of the time if you give your reasoning for why you rated something one way, the other raters will agree with you. Most of forex sama dengan judi time, these types of disagreements occur when something is either slightly relevant or off-topic.

Work from home for google ads quality rater, they work for Lionbridge. From what I know of them, they used to be raters and then got promoted. We look at any type of page on the web. Most of them are organic results, but some of the tasks are geared towards more ad-related topics. Most of what they were was placement on the page, order in which they are presented and which one would I click, etc.

Do you look at Google Places results and other Universal results, like News or Videos? I can think of many tasks where it shows the map of what a user was looking at before they forex point and figure review in a query, and we are then to rate the results of that query based on the map they were looking at.

We also rated news based on how current it was, how relevant it was to the query, and if it came from a trustworthy source. As for videos, we had to watch the video to determine if it was a match for the query and rate it UsefulRelevantSlightly Relevantor Off-topic. That part about Maps is really interesting. Does that also happen with other searches, too? Almost all of the tasks given have to do with user experience.

The Maps queries called local queries are the only yahoo stock ticker api that give what the user was looking at before searching, but we are supposed to keep in mind what a user is expecting to see from that query with every task type.

Aside from the collective rating that you described above, do you ever have pro forex strategy communication with other raters? Are there official or unofficial places where you can chat back and forth? There are lots of places — forums and such on the Lionbridge site — where raters can talk to each other, but I never interact with them.

When you click through from a Google search result page, what call forwarding in note 2 you looking for on the web page work from home for google ads quality rater you visit?

When looking at a site, I always check for spam signals first — keyword stuffing, hidden text, sneaky redirects, and the like. There are some tasks that ask about design and layout euro pound exchange rate forecast today the like, but for the normal URL rating or Side-by-Side tasks, I really just look at content and figure out if it would be a worthwhile page for a user to see.

Do you ever look at the source code or anything like that? Are Raters asked or trained to look at source code of the web pages being rated? There is a quick primer on looking at the source code in the guidelines, nothing in depth.

Basically we look for hidden keywords and other spammy tactics discussed in the guidelines.

You mentioned URL rating tasks and Side-by-Side tasks, but also some that involve design and layout. What are those tasks like? Design tasks ask if the page has a good ratio of main content, supplemental content, and ads. It also asks about the overall design, is it easy to read, clear communication of information, and the like.

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For example, a web page on a big brand site might be expected to have a more professional design than some small business sites. A company with a simple design would be rated just as well as a big company with a professional design as long as the information is clear and presented in a way that is easy to understand.

To give you an example, a page where you can tell what the main content is with ads taking second page in the design would get a high rating.

How many different kinds of tasks are there? There are a lot of different tasks but they are all grouped under four main groups: The big one there is the Experimental tasks which have a ton of different types of tasks in them.

work from home for google ads quality rater

Display Block, if I remember right, is a block of images that we rate as a whole rather than one at a time. TTR stands for Time to Rate, which is the baseline task they use to determine how long it should take to get a task done. It has all the different tasks in it, but instead of looking for accuracy it just cares about time. At that point, I could determine whether a site is worthwhile or not. I gathered this from the way that Side-by-Side are the most important tasks because they show the old algorithm versus a change in the algorithm that they are testing.

Are you an active Rater these days? I like the idea that they have an army of actual people working towards bettering their engine.

I know some people might think this wrong or even that raters have a negative effect on their rankings. The whole point behind quality raters is not to rate the actual web, but rather rate how well Google is doing at providing quality results.

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